Department of Journalism & Mass Communication

PO's

(Programme Outcomes)

Critical Thinking: To learn theoretical and conceptual aspects of mass communication and to critically analyze the contemporary mass communication and landscape.
Effective Communication: To develop the ability to communicate systematically and effectively for verbal, textual, as well as visual mediums.
Ethics: To prioritize ethical considerations in personal as well as professional lives and identify the moral dimensions of the field, its limits and implications.
Social Interaction: Learn to mediate disagreements and reach a mutually agreeable conclusion in teamwork activities.
Effective Citizenship: Evaluate the duties and responsibilities of as citizens and to prioritize issues of concern.
Environment and Sustainability: Acknowledge the issues of concern and to evaluate the implication of their actions and integrate the best practices.
Self-directed and Life-long Learning: Becoming a lifelong learner of media studies and engage in high quality research and development work.

(Programme Specific Outcomes)

Understand different modes of communication, the principles of best practices and the tools required for effective communication.
Apply the knowledge gained to conceptualize, create, design and strategize high quality media content for print, TV, Radio, Films and various digital platforms like social media mobiles etc.
Students will appreciate and demonstrate the ability to produce reliable outcomes firmly developed on a socially responsible framework, backed with factual knowledge of media ethics and law.
Students who graduate in mass communication will be prepared for dynamic positions as media professionals within communication fields.

Department of Journalism & Mass Communication
1st Floor, Academic Block-II, Integral University,
Dasauli, Bas-ha Kursi Road,
Lucknow(U.P.) – 226026