CIED hosts Master Class on "Organizing Sales to Grow & Go-to-Market Strategy"

Integral Unversity Event

Integral University, Lucknow, March 12, 2024: Integral University recently hosted a highly informative and engaging full-day masterclass on "Organizing Sales to Grow."

The One-Day Master Class on "Organizing Sales to Grow & Go-to-Market Strategy" was orchestrated by the Centre for Incubation and Entrepreneurship Development under the Integral Startups Foundation, in collaboration with TiE (The Indus Entrepreneurs).

The event featured Mr. Deshpande, a celebrated Master Trainer, who brings with him a wealth of expertise in building dozens of brands. Esteemed personalities like Simran Sahni, Co-founder, Keeros and Sachin Sahni, Founder, Keeros and President of TiE (The Indus Entrepreneurs), graced the occasion. Dr. Syed Nadeem Akhtar, Hon’ble Pro-Chancellor, Dr. Nida Fatima, Director of the Centre of Incubation and Entrepreneurship Department, and Prof. Haris Siddiqui, Registrar of Integral University added to the event's gravitas.

Mr. Kiran Deshpande, Former CEO of Tech Mahindra and TiE Global Board Member, was the esteemed speaker for the day. His extensive experience as a Director at 14Trees, Co-Founder of Mojo Networks, and TiE Pune Past President added immense value to the masterclass.

The masterclass commenced with a warm welcome note delivered by Dr. Nida Fatima, Director of the Centre of Incubation and Entrepreneurship Department at Integral University. Dr. Syed Nadeem Akhtar, Hon’ble Pro-Vice Chancellor shared insightful perspectives on entrepreneurship and the university's commitment to fostering innovation and industry-relevant skills among students.

Mr. Sachin Sahni, in his address, shed light on the mission and vision of TiE, emphasizing its role in nurturing entrepreneurship globally. He highlighted the importance of strategic sales organization for sustainable business growth and shared valuable insights from TiE's extensive experience in supporting entrepreneurs worldwide.

The highlight of the masterclass was Mr. Kiran Deshpande's comprehensive lecture, where he delved into crucial aspects of startups, strategies for growth, marketing essentials, and key business principles. Attendees actively participated in discussions and posed insightful questions, leading to enriching exchanges of ideas and experiences. Mr. Deshpande's compelling case studies, including the inspiring story of WiFi, captivated the audience and provided practical insights into building successful businesses.

Among the distinguished attendees were Mr. Ashish Kaul, Founder of Diya Technologies, Neelesh Kapoor, MD & CEO of 0522 Axiotech Pvt Ltd, Ms Nilakshi, Founder of 'Businesses of Lucknow', Mr. Tarun and several other members of TIE Lucknow who actively participated in the discussions and contributed to the vibrant atmosphere of knowledge exchange.

Adding a touch of authenticity and inspiration, a student from Lucknow University took the stage to share his entrepreneurial journey, detailing the challenges he faced while establishing his startup. His firsthand account resonated with the audience, providing valuable lessons and motivation for aspiring entrepreneurs in attendance.

The masterclass on "Organizing Sales to Grow" at Integral University was a resounding success, offering attendees a unique opportunity to learn from industry experts, network with fellow entrepreneurs, and gain valuable insights to propel their ventures forward.